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Brevo CRM vs Lattice: 2026 Comparison

Brevo CRM Lattice
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A people management platform offering performance reviews, engagement surveys, OKRs, and career development tools.
Pricing Freemium (Free-$12/user/month) Subscription ($6-$11/person/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Performance reviews
  • OKRs and goals
  • Engagement surveys
  • 1-on-1s
  • Career development
  • Compensation management
  • Analytics
  • 360 feedback
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Modern performance management
  • Great UX
  • Good integrations
  • Flexible reviews
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Can be expensive
  • Limited HRIS features
  • Setup takes time
  • Some features need higher plans