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Brevo CRM vs Lemlist: 2026 Comparison

Brevo CRM Lemlist
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Lemlist is a cold outreach platform known for its advanced personalization features including custom images and landing pages. It combines email, LinkedIn, and calling in automated sequences with a focus on creative outreach.
Pricing Freemium (Free-$12/user/month) Paid ($39-129/user/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Image personalization
  • custom landing pages
  • multi-channel sequences
  • email warmup
  • LinkedIn steps
  • A/B testing
  • lemwarm
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Unique image personalization
  • Creative outreach options
  • Good warmup tool
  • Active community
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Learning curve for personalization
  • Can be expensive
  • Limited reporting depth