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Brevo CRM vs Lofty: 2026 Comparison

Brevo CRM Lofty
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. An AI-powered real estate platform formerly known as Chime that offers CRM, IDX, and smart automation for lead conversion.
Pricing Freemium (Free-$12/user/month) Subscription (Custom pricing)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • AI assistant
  • CRM
  • IDX website
  • Lead generation
  • Behavioral automation
  • Smart plans
  • Power dialer
  • Reporting
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • AI-driven automation
  • Good lead nurturing
  • Modern interface
  • Comprehensive platform
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive
  • Rebranded from Chime
  • Complex pricing
  • Real estate only