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Brevo CRM vs Looker: 2026 Comparison

Brevo CRM Looker
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Looker is a modern business intelligence platform now part of Google Cloud that uses a modeling language called LookML. It provides governed data exploration and embedded analytics for organizations.
Pricing Freemium (Free-$12/user/month) Paid (Custom)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • LookML modeling
  • data exploration
  • embedded analytics
  • custom applications
  • Git integration
  • API access
  • scheduling
  • Google Cloud integration
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Strong data governance
  • LookML is powerful
  • Good embedded analytics
  • API-first approach
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Steep learning curve
  • Requires technical setup
  • Expensive
  • Limited visualization options