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Brevo CRM vs Lumar: 2026 Comparison

Brevo CRM Lumar
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Lumar (formerly DeepCrawl) is an enterprise website intelligence platform that provides technical SEO monitoring and site architecture analysis. It offers cloud-based crawling with automated quality assurance.
Pricing Freemium (Free-$12/user/month) Paid (Custom)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Cloud-based crawling
  • site architecture analysis
  • SEO monitoring
  • QA testing
  • accessibility audits
  • analytics integration
  • API access
  • automated alerts
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Enterprise-grade crawling
  • Cloud-based convenience
  • Good integration options
  • Automated monitoring
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive
  • Enterprise-focused
  • Complex setup
  • Steep learning curve