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Brevo CRM vs Metricool: 2026 Comparison

Brevo CRM Metricool
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Metricool is an all-in-one social media analytics, management, and advertising tool. It provides detailed metrics for social media, web analytics, and ad campaigns in a single unified dashboard.
Pricing Freemium (Free-$12/user/month) Freemium ($0-119/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Social analytics
  • content planner
  • link-in-bio
  • ad management
  • hashtag tracker
  • competitor analysis
  • reporting
  • SmartLinks
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Affordable
  • Good analytics
  • Ad management included
  • Clean interface
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Free plan is limited
  • Some features feel basic
  • Less known internationally

Brevo CRM

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Metricool

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