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Brevo CRM vs Planable: 2026 Comparison

Brevo CRM Planable
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Planable is a social media collaboration and approval platform that lets teams plan, create, and approve social media content visually. It provides pixel-perfect previews and streamlined approval workflows.
Pricing Freemium (Free-$12/user/month) Freemium ($0-43/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Visual content planning
  • approval workflows
  • real-time collaboration
  • multi-platform preview
  • content calendar
  • labels & filters
  • version history
  • client workspaces
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Excellent visual previews
  • Streamlined approvals
  • Great for agencies
  • Real-time collaboration
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Limited analytics
  • Publishing features still growing
  • Storage limits on lower plans