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Brevo CRM vs Reply.io: 2026 Comparison

Brevo CRM Reply.io
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Reply.io is a sales engagement platform that automates multichannel outreach across email, LinkedIn, calls, and SMS. It uses AI to help craft personalized messages and optimize sequences for higher response rates.
Pricing Freemium (Free-$12/user/month) Paid ($49-139/user/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Multi-channel sequences
  • AI email assistant
  • LinkedIn automation
  • calls and SMS
  • meeting booking
  • analytics
  • CRM integrations
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Strong multi-channel support
  • AI writing assistance
  • Good analytics
  • Extensive integrations
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Can be complex to set up
  • Pricing adds up with channels
  • Occasional deliverability issues