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Brevo CRM vs Serpstat: 2026 Comparison

Brevo CRM Serpstat
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Serpstat is an all-in-one SEO platform offering keyword research and rank tracking with competitive analysis capabilities. It provides site auditing and backlink analysis at an affordable price point.
Pricing Freemium (Free-$12/user/month) Paid ($69-499/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Keyword research
  • rank tracking
  • site audit
  • backlink analysis
  • competitor analysis
  • content marketing
  • PPC analysis
  • API access
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Affordable pricing
  • Good feature set
  • API access included
  • Multi-language support
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Smaller database than leaders
  • Slower data updates
  • Limited integrations
  • Less accurate for some regions