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Brevo CRM vs Smile.io: 2026 Comparison

Brevo CRM Smile.io
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A loyalty and rewards platform for e-commerce brands offering points, referrals, and VIP programs.
Pricing Freemium (Free-$12/user/month) Freemium (Free-$999/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Points program
  • Referral program
  • VIP tiers
  • Customizable launcher
  • Nudges
  • Shopify POS integration
  • Analytics
  • Email integration
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Easy to set up
  • Generous free plan
  • Multi-platform support
  • Customizable rewards
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Advanced features locked to higher tiers
  • Can slow down store
  • Limited free plan analytics
  • Design customization limited on lower plans