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Brevo CRM vs Sumo: 2026 Comparison

Brevo CRM Sumo
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists.
Pricing Freemium (Free-$12/user/month) Freemium ($0-49/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Pop-ups
  • Welcome mat
  • Smart bar
  • Scroll box
  • Share buttons
  • Heat maps
  • List builder
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Free tier
  • Easy setup
  • Multiple capture types
  • WordPress plugin
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Branding on free
  • Limited features
  • Can slow site