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Brevo CRM vs Tray.io: 2026 Comparison

Brevo CRM Tray.io
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. General automation platform for scaling businesses with visual workflow builder and deep API integrations.
Pricing Freemium (Free-$12/user/month) Subscription (Custom)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Visual builder
  • Universal connector
  • Branching logic
  • Error handling
  • API
  • Templates
  • Merlin AI
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Powerful automation
  • Universal connector
  • Good for complex workflows
  • Enterprise
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive
  • Enterprise focused
  • Learning curve