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Brevo CRM vs Umami: 2026 Comparison

Brevo CRM Umami
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Umami is a simple and fast open-source website analytics alternative focused on privacy. It is self-hosted and provides essential web metrics without collecting any personal data.
Pricing Freemium (Free-$12/user/month) Free ($0)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Open-source
  • self-hosted
  • privacy-focused
  • real-time data
  • custom events
  • multi-site support
  • API access
  • lightweight
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Completely free
  • Privacy-focused
  • Self-hosted control
  • Very lightweight
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Requires self-hosting
  • Limited features
  • No official support
  • Basic reporting