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Brevo CRM vs Wave: 2026 Comparison

Brevo CRM Wave
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A free accounting and invoicing software for small businesses and freelancers with optional paid payroll and payment processing.
Pricing Freemium (Free-$12/user/month) Freemium (Free (accounting) + paid add-ons)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Accounting
  • Invoicing
  • Receipt scanning
  • Bank connections
  • Financial reports
  • Payment processing
  • Payroll
  • Multi-currency
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Completely free accounting
  • Good invoicing
  • Easy to use
  • Receipt scanning
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Limited features
  • Payroll costs extra
  • Payment processing fees
  • No inventory management