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Brevo CRM vs Workato: 2026 Comparison

Brevo CRM Workato
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Enterprise automation platform for IT and business teams with intelligent automation, API management, and AI.
Pricing Freemium (Free-$12/user/month) Subscription (Custom)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Enterprise automation
  • API management
  • AI
  • Recipes
  • Connectors
  • Security
  • Governance
  • Bot
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Enterprise grade
  • AI-powered
  • Strong security
  • Scalable
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Very expensive
  • Enterprise only
  • Complex