Brevo and ConvertKit are built for entirely different audiences, which makes this comparison less about which is "better" and more about which is right for you. Brevo (formerly Sendinblue) is a multichannel marketing platform designed for small and medium businesses that need email, SMS, WhatsApp, and CRM in one affordable package. ConvertKit (also known as Kit) is purpose-built for creators — bloggers, YouTubers, newsletter writers, course creators, and anyone building an audience around their personal brand.
These platforms rarely compete for the same customer. But if you're a creator wondering whether Brevo's lower prices make it worth considering, or a small business owner curious about ConvertKit's simplicity, this comparison will help you make the right call.
| Feature | Brevo | ConvertKit |
|---|---|---|
| Starting Price | $9/mo (5,000 emails) | $25/mo (1,000 subscribers) |
| Free Tier | Yes — 300 emails/day, unlimited contacts | Yes — up to 10,000 subscribers, limited features |
| Best For | SMBs needing multichannel marketing on a budget | Creators, bloggers, newsletter writers, course sellers |
| Ease of Use | Easy — clean, straightforward interface | Very easy — designed for non-technical creators |
| Key Strength | Multichannel messaging at aggressive pricing | Creator monetization, audience building, simplicity |
ConvertKit deliberately favors simple, text-forward emails. The platform's philosophy is that creator emails should feel personal — like a message from a trusted friend, not a marketing blast. The default email format looks like a well-formatted text email, which consistently achieves high engagement rates for creator audiences. ConvertKit does offer a visual email designer for those who want richer layouts, but the platform's heart is in simplicity.
Brevo takes a more traditional approach with a full drag-and-drop builder, responsive templates, and the ability to create visually rich marketing emails. If you need branded, design-heavy emails with images, buttons, and multi-column layouts, Brevo is the better tool. The template library covers a range of industries and use cases.
For creators, ConvertKit's approach works better. For businesses sending promotional campaigns or product announcements, Brevo's builder is more appropriate.
ConvertKit's automation is surprisingly capable for a creator-focused tool. The visual automation builder lets you create workflows triggered by form submissions, tag changes, purchases, link clicks, and custom events. You can build welcome sequences, course delivery automations, and segment-based nurturing workflows with intuitive branching logic. For creator use cases, it handles the job well.
Brevo's automation (on the Business plan) offers a visual workflow builder with triggers based on email engagement, website visits, transactional events, and contact attributes. It supports conditions, delays, and branching. The automation capabilities are comparable to ConvertKit's in terms of sophistication, though the trigger types differ — Brevo's triggers are more commerce and behavior-oriented, while ConvertKit's are more content and creator-oriented.
Neither platform matches the automation depth of tools like ActiveCampaign, but both handle their target audience's needs well.
ConvertKit uses an elegant tag-based system where every subscriber exists once in your account. You organize and segment using tags, which can be applied manually, through automations, or based on behavior. The subscriber-first model means you never deal with duplicate contacts across lists, and segmentation feels natural. It's simple but effective for creator workflows.
Brevo segments based on contact attributes, engagement data, purchase history, and custom conditions. The approach is more traditional but covers the essential use cases. Brevo's segmentation is slightly more flexible for e-commerce and transactional use cases, while ConvertKit's tag-based system is more intuitive for content-based segmentation.
ConvertKit provides creator-focused analytics: subscriber growth over time, email open and click rates, automation performance, and revenue tracking for digital products sold through the platform. The Creator Pro plan adds subscriber scoring and advanced reporting. The analytics are clean and focused on what creators actually need to know.
Brevo offers campaign analytics with open rates, click rates, heat maps, and real-time statistics. The Business plan adds advanced reporting and engagement scoring. For traditional marketing metrics, Brevo provides more comprehensive reporting. For creator-specific metrics like audience growth and product revenue, ConvertKit is more relevant.
ConvertKit has an excellent deliverability reputation, partly because its user base tends to send high-quality, content-rich emails to engaged subscribers. The platform's text-forward email philosophy also helps — plain-text-style emails are less likely to trigger spam filters than heavily designed HTML emails.
Brevo's deliverability is generally good but can be more variable on shared IP plans due to the large free-tier user base. Dedicated IP addresses on the Business plan improve consistency. For most users, both platforms deliver emails reliably, though ConvertKit has a slight edge due to the nature of its user base.
ConvertKit has a major advantage in built-in commerce. You can sell digital products, paid newsletters, subscriptions, and courses directly through ConvertKit. The Creator Network feature enables cross-promotion with other creators, helping you grow your audience organically. For creators who want to monetize their audience without external tools, ConvertKit provides a complete solution.
Brevo doesn't offer native digital product sales. However, it excels at transactional email — order confirmations, shipping notifications, password resets — which makes it ideal for businesses running e-commerce stores. Brevo also offers SMS and WhatsApp marketing, chat features, and a built-in CRM, giving it broader multichannel capabilities.
Brevo charges by email volume, not contacts. At 25,000 emails/mo: Starter ~$25/mo, Business ~$39/mo.
At 10,000 subscribers: Creator ~$100/mo, Creator Pro ~$140/mo. ConvertKit's pricing scales based on subscriber count, which can become expensive for large audiences.
For pure email sending costs, Brevo is significantly cheaper, especially for large lists. However, ConvertKit's free plan allows up to 10,000 subscribers with limited features, which is generous for creators just starting out.
Brevo is the right platform for:
ConvertKit is purpose-built for:
These platforms serve such different audiences that the "right" choice is usually obvious once you understand what each one does best. If you're a creator — someone building an audience around content, selling digital products, or running a paid newsletter — ConvertKit is designed specifically for you. Its tag-based subscriber model, built-in commerce, Creator Network, and text-forward email philosophy all serve the creator workflow beautifully.
If you're a small business that needs affordable multichannel marketing, transactional email capabilities, or a CRM alongside your email platform, Brevo offers extraordinary value. The pricing model is hard to beat, and the breadth of features (email, SMS, WhatsApp, chat, CRM) in one platform is impressive at any price point.
Our recommendation: let your identity guide the choice. Creators should choose ConvertKit. Businesses should choose Brevo. Trying to use Brevo as a creator tool or ConvertKit as a business marketing platform will lead to frustration, because each platform has made deliberate design choices for its target audience. Choose the one that was built for people like you.
| Brevo | ConvertKit | |
|---|---|---|
| Overview | Formerly Sendinblue, Brevo is an all-in-one marketing platform offering email, SMS, chat, and CRM at competitive pricing. | Email marketing platform built specifically for creators, bloggers, and online businesses with visual automation workflows. |
| Pricing | Freemium ($0-65/mo) | Freemium ($0-59/mo) |
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