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Brevo vs Ecwid by Lightspeed: 2026 Comparison

Brevo Ecwid by Lightspeed
Overview Formerly Sendinblue, Brevo is an all-in-one marketing platform offering email, SMS, chat, and CRM at competitive pricing. An embeddable e-commerce solution that lets you add an online store to any existing website or social media page.
Pricing Freemium ($0-65/mo) Freemium (Free-$99/month)
Key Features
  • Email marketing
  • SMS
  • WhatsApp
  • Chat
  • CRM
  • Automation
  • Transactional email
  • Landing pages
  • Embeddable store
  • Multi-platform selling
  • POS integration
  • Automated tax calculation
  • Shipping tools
  • Abandoned cart emails
  • Multilingual store
  • Mobile app
Pros
  • Affordable pricing
  • Multi-channel
  • Good free tier
  • Transactional email included
  • Easy to add to existing sites
  • Free plan available
  • Multi-channel selling
  • No transaction fees
Cons
  • Interface can be clunky
  • Limited templates
  • Reporting could be better
  • Limited design customization
  • Free plan limited to 5 products
  • Fewer features than Shopify
  • Limited SEO control

Brevo

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Ecwid by Lightspeed

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