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Brevo vs Instantly: 2026 Comparison

Brevo Instantly
Overview Formerly Sendinblue, Brevo is an all-in-one marketing platform offering email, SMS, chat, and CRM at competitive pricing. Instantly is a cold email platform that helps businesses scale their outreach with unlimited email sending accounts and AI-powered warmup. It focuses on deliverability and volume for cold email campaigns.
Pricing Freemium ($0-65/mo) Paid ($30-77/mo)
Key Features
  • Email marketing
  • SMS
  • WhatsApp
  • Chat
  • CRM
  • Automation
  • Transactional email
  • Landing pages
  • Unlimited email accounts
  • email warmup
  • campaign automation
  • AI personalization
  • analytics
  • lead database
  • deliverability tools
Pros
  • Affordable pricing
  • Multi-channel
  • Good free tier
  • Transactional email included
  • Unlimited sending accounts
  • Excellent warmup network
  • Very affordable
  • Easy to use
Cons
  • Interface can be clunky
  • Limited templates
  • Reporting could be better
  • Limited multi-channel support
  • Basic CRM features
  • Newer platform with evolving features