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Brevo vs Metricool: 2026 Comparison

Brevo Metricool
Overview Formerly Sendinblue, Brevo is an all-in-one marketing platform offering email, SMS, chat, and CRM at competitive pricing. Metricool is an all-in-one social media analytics, management, and advertising tool. It provides detailed metrics for social media, web analytics, and ad campaigns in a single unified dashboard.
Pricing Freemium ($0-65/mo) Freemium ($0-119/mo)
Key Features
  • Email marketing
  • SMS
  • WhatsApp
  • Chat
  • CRM
  • Automation
  • Transactional email
  • Landing pages
  • Social analytics
  • content planner
  • link-in-bio
  • ad management
  • hashtag tracker
  • competitor analysis
  • reporting
  • SmartLinks
Pros
  • Affordable pricing
  • Multi-channel
  • Good free tier
  • Transactional email included
  • Affordable
  • Good analytics
  • Ad management included
  • Clean interface
Cons
  • Interface can be clunky
  • Limited templates
  • Reporting could be better
  • Free plan is limited
  • Some features feel basic
  • Less known internationally