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Brevo vs Oberlo: 2026 Comparison

Brevo Oberlo
Overview Formerly Sendinblue, Brevo is an all-in-one marketing platform offering email, SMS, chat, and CRM at competitive pricing. A Shopify dropshipping app that was widely used for importing AliExpress products directly into Shopify stores (discontinued June 2022).
Pricing Freemium ($0-65/mo) Freemium (Discontinued)
Key Features
  • Email marketing
  • SMS
  • WhatsApp
  • Chat
  • CRM
  • Automation
  • Transactional email
  • Landing pages
  • Product importing
  • AliExpress integration
  • Order fulfillment
  • Inventory updates
  • Shipment tracking
  • Pricing automation
  • Product customization
  • Bulk ordering
Pros
  • Affordable pricing
  • Multi-channel
  • Good free tier
  • Transactional email included
  • Was very easy to use
  • Deep Shopify integration
  • Free plan was generous
  • Good for beginners
Cons
  • Interface can be clunky
  • Limited templates
  • Reporting could be better
  • Discontinued in June 2022
  • Replaced by DSers
  • Only worked with Shopify
  • Limited supplier vetting