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Brevo vs Smile.io: 2026 Comparison

Brevo Smile.io
Overview Formerly Sendinblue, Brevo is an all-in-one marketing platform offering email, SMS, chat, and CRM at competitive pricing. A loyalty and rewards platform for e-commerce brands offering points, referrals, and VIP programs.
Pricing Freemium ($0-65/mo) Freemium (Free-$999/month)
Key Features
  • Email marketing
  • SMS
  • WhatsApp
  • Chat
  • CRM
  • Automation
  • Transactional email
  • Landing pages
  • Points program
  • Referral program
  • VIP tiers
  • Customizable launcher
  • Nudges
  • Shopify POS integration
  • Analytics
  • Email integration
Pros
  • Affordable pricing
  • Multi-channel
  • Good free tier
  • Transactional email included
  • Easy to set up
  • Generous free plan
  • Multi-platform support
  • Customizable rewards
Cons
  • Interface can be clunky
  • Limited templates
  • Reporting could be better
  • Advanced features locked to higher tiers
  • Can slow down store
  • Limited free plan analytics
  • Design customization limited on lower plans