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Brevo vs Tray.io: 2026 Comparison

Brevo Tray.io
Overview Formerly Sendinblue, Brevo is an all-in-one marketing platform offering email, SMS, chat, and CRM at competitive pricing. General automation platform for scaling businesses with visual workflow builder and deep API integrations.
Pricing Freemium ($0-65/mo) Subscription (Custom)
Key Features
  • Email marketing
  • SMS
  • WhatsApp
  • Chat
  • CRM
  • Automation
  • Transactional email
  • Landing pages
  • Visual builder
  • Universal connector
  • Branching logic
  • Error handling
  • API
  • Templates
  • Merlin AI
Pros
  • Affordable pricing
  • Multi-channel
  • Good free tier
  • Transactional email included
  • Powerful automation
  • Universal connector
  • Good for complex workflows
  • Enterprise
Cons
  • Interface can be clunky
  • Limited templates
  • Reporting could be better
  • Expensive
  • Enterprise focused
  • Learning curve