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Brevo vs Umami: 2026 Comparison

Brevo Umami
Overview Formerly Sendinblue, Brevo is an all-in-one marketing platform offering email, SMS, chat, and CRM at competitive pricing. Umami is a simple and fast open-source website analytics alternative focused on privacy. It is self-hosted and provides essential web metrics without collecting any personal data.
Pricing Freemium ($0-65/mo) Free ($0)
Key Features
  • Email marketing
  • SMS
  • WhatsApp
  • Chat
  • CRM
  • Automation
  • Transactional email
  • Landing pages
  • Open-source
  • self-hosted
  • privacy-focused
  • real-time data
  • custom events
  • multi-site support
  • API access
  • lightweight
Pros
  • Affordable pricing
  • Multi-channel
  • Good free tier
  • Transactional email included
  • Completely free
  • Privacy-focused
  • Self-hosted control
  • Very lightweight
Cons
  • Interface can be clunky
  • Limited templates
  • Reporting could be better
  • Requires self-hosting
  • Limited features
  • No official support
  • Basic reporting