Blake Lively and Justin Baldoni’s ‘It Ends With Us’ Cold War

Blake Lively and Justin Baldoni were supposed to be a united front promoting their Colleen Hoover adaptation, but instead they completely avoided each other during the entire press tour. The co-stars didn’t do a single interview together while hyping the film based on the bestselling 2016 novel.

That’s right — no joint appearances, no cozy red carpet moments, no friendly banter on late-night shows. Nothing. For a movie that needed both of its leads to sell it, this was basically a PR nightmare disguised as professionalism.

The chemistry — or complete lack thereof — didn’t go unnoticed. Fans immediately clocked the awkward scheduling, the separate interview circuits, the strategic avoidance. It’s the kind of thing that makes you wonder what really went down behind the scenes.

Neither party has publicly addressed the tension, but their split promotional strategy speaks volumes. When your co-stars are actively dodging press together, there’s definitely a story there — even if nobody’s saying it out loud.