Pepsi PULLS Out of Festival Over Kanye West Headlining Gig

Pepsi just said hell no to Kanye West—literally. The soda giant has yanked its sponsorship from London’s Wireless Festival after Ye was booked to headline all three nights this summer. Yes, you read that right. Three nights. Kanye basically took over the entire festival, and Pepsi apparently decided that wasn’t the vibe.

The soft drink company’s exit is a major blow for the festival, which is one of the UK’s biggest music events. Wireless hasn’t officially commented on why Pepsi bailed, but the timing is pretty telling—the sponsorship was pulled right after Kanye’s booking went public. Whether it’s about the artist, the cost, or just bad corporate juju, Pepsi clearly didn’t want any part of this deal.

This isn’t the first time Kanye’s been controversial enough to send brands running. But losing a heavyweight sponsor like Pepsi? That’s a different level of drama. Wireless organizers now have to scramble to find a replacement sponsor for what was supposed to be a marquee partnership.

Based on reporting from TMZ.