How to Connect 6sense with Loomly (2026)

Why Connect 6sense with Loomly

6sense is an account-based marketing (ABM) platform that uses AI and intent data to identify accounts showing buying signals, predict which prospects are in-market, and orchestrate targeted outreach across channels. Loomly is a social media management platform that offers content planning, scheduling, publishing, audience engagement, and analytics for organic and paid social campaigns. Connecting 6sense with Loomly allows marketing teams to use ABM intent data to inform their social media strategy, creating and scheduling content that targets the accounts and topics most likely to drive pipeline.

Social media is often treated as a top-of-funnel awareness channel. By infusing 6sense's intent signals into Loomly's content planning, you can make social content more strategic, targeting the industries, topics, and pain points that your highest-intent accounts are actively researching.

What This Integration Does

A 6sense-Loomly integration enables:

• Use 6sense intent data to identify trending topics among your target accounts and create relevant social content in Loomly around those themes.
• Trigger social media content creation tasks in Loomly when 6sense detects a surge in buying intent from a target account segment.
• Align social media publishing schedules in Loomly with 6sense account engagement windows, posting when target accounts are most active.
• Feed 6sense account and contact data into Loomly's audience targeting for paid social campaigns.
• Track the correlation between social media activity managed in Loomly and account engagement trends measured in 6sense.

Native vs Third-Party Integration

6sense and Loomly do not have a native direct integration. To connect them, you will need a third-party automation platform like Zapier, Make, or n8n. These tools can bridge the gap by pulling data from 6sense's API and triggering actions in Loomly.

Zapier supports scheduling and webhook-based integrations that can work with both platforms. Make provides more flexibility for processing 6sense's complex intent data and formatting it for use in Loomly's content planning workflow. n8n is a good option for teams that want to self-host their automation and process sensitive ABM account data within their own infrastructure.

For many teams, the practical workflow involves using 6sense data to inform content strategy decisions that are then executed manually in Loomly, with automation handling the data delivery rather than the content creation itself.

Step-by-Step Setup

Step 1: Configure 6sense Data Exports

In 6sense, identify the data that will be most valuable for social media planning. Key data points include trending intent topics among your target accounts, accounts in the "Consideration" or "Decision" buying stages, industry segments showing increased activity, and keyword themes from intent signals. Set up reports or API access in 6sense to extract this data. Navigate to Settings > Integrations to access API credentials.

Step 2: Set Up Loomly

In Loomly, create a calendar for your ABM-driven social content. Set up content categories that align with your 6sense intent topics, such as product-specific themes, industry verticals, or use case topics. This organization will make it easier to map 6sense insights to specific content buckets. Access Loomly's API or integration settings for connecting with automation tools.

Step 3: Create the Data Pipeline

Using Zapier or Make, build a workflow that runs on a schedule (daily or weekly). The workflow pulls the latest intent data from 6sense, processes it to identify the top trending topics and most-active account segments, and formats this information into actionable content briefs. These briefs are then delivered to your social media team through a channel they monitor, such as email, Slack, or directly as draft posts in Loomly.

Step 4: Build Content Templates in Loomly

Create post templates in Loomly for each major intent topic identified by 6sense. Having templates ready means your team can quickly produce relevant content when 6sense detects a new trending topic. Include variations for different social platforms (LinkedIn for B2B, Twitter/X for industry conversations, Facebook for community engagement).

Step 5: Measure and Refine

After publishing intent-driven content through Loomly, track its performance using both Loomly's analytics (engagement, reach, clicks) and 6sense's account-level metrics (account engagement, pipeline influence). Compare the performance of intent-driven content against your standard social content to quantify the impact of ABM-informed social strategy.

Common Use Cases

• Intent-driven content calendars: Use 6sense's weekly intent data to plan Loomly's social content calendar around the topics your target accounts are actively researching.
• Account-based social selling: When 6sense identifies high-intent accounts, create targeted LinkedIn content in Loomly that speaks directly to those accounts' pain points and use cases.
• Event and webinar promotion: Use 6sense to identify accounts showing interest in topics covered by your upcoming events, then create targeted social promotion in Loomly aimed at those segments.
• Competitive positioning: When 6sense detects accounts researching competitor solutions, schedule Loomly content that highlights your differentiation and customer success stories.
• Paid social targeting: Use 6sense account lists to inform Loomly's paid social ad targeting, ensuring your ad spend reaches accounts that are actively in-market.

Tips and Best Practices

• Focus on LinkedIn for B2B ABM: For B2B companies using 6sense, LinkedIn is typically the most effective social platform for reaching target accounts. Prioritize LinkedIn content in Loomly when acting on ABM intent signals.
• Map intent topics to content pillars: Create a mapping document that connects 6sense intent keywords to your content pillars in Loomly. This makes it faster to translate intent data into content decisions.
• Do not over-personalize public content: Social media posts are public. Avoid creating content that is so specific it reveals you are tracking a particular company's research behavior, which can feel invasive.
• Combine organic and paid approaches: Use Loomly to schedule organic content around 6sense intent topics, and complement it with paid social targeting the same account segments for maximum visibility.
• Review intent data weekly: Intent signals change frequently. Set a weekly cadence for reviewing 6sense data and updating your Loomly content calendar to stay aligned with current account interests.
• Track pipeline attribution: Work with your revenue operations team to connect Loomly social engagement data with 6sense pipeline metrics to measure whether your ABM social strategy is contributing to revenue.