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How to Connect Brandwatch Social with Lately (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

Full Review
Lately

Lately

★★★★ 4.0
Social Media Content Social Media Management

Lately is an AI-powered social media management platform that automatically generates social posts from long-form content. It analyzes what resonates…

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

Lately: Lately is an AI-powered social media management platform that automatically generates social posts from long-form content. It analyzes what resonates with your audience to create high-performing content variations.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

Lately

  • AI content generation
  • long-form to social conversion
  • auto-scheduling
  • analytics
  • brand voice training
  • video clipping

Pricing

Brandwatch Social

Paid Custom pricing

Lately

Paid $49-199/mo

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and Lately work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

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