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How to Connect Brandwatch Social with Sprout Social (2026)

Brandwatch Social

Brandwatch Social

★★★★ 4.3
Social Media Content Social Media Management

Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform.…

Full Review
Sprout Social

Sprout Social

★★★★ 4.4
Social Media Content Social Media Management

Sprout Social is an enterprise-grade social media management and analytics platform. It combines publishing, engagement, analytics, and social listening into…

Full Review

About These Tools

Brandwatch Social: Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence.

Sprout Social: Sprout Social is an enterprise-grade social media management and analytics platform. It combines publishing, engagement, analytics, and social listening into a unified solution for teams and agencies.

Key Features

Brandwatch Social

  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management

Sprout Social

  • Smart inbox
  • publishing & scheduling
  • social listening
  • analytics & reports
  • CRM features
  • chatbot builder

Pricing

Brandwatch Social

Paid Custom pricing

Sprout Social

Paid $249-499/mo

Detailed integration guide coming soon. We're researching the specific ways Brandwatch Social and Sprout Social work together — including native integrations, third-party connectors, and API options. Check back for a complete step-by-step guide.

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