How to Setup Slack with Loom (2026 Guide)

Overview

Connecting Loom to Slack enables automatic sharing of Loom video recordings in Slack channels, rich video previews when Loom links are pasted, and notifications when colleagues view or comment on your Loom videos. For teams that use asynchronous video communication, this integration makes Loom videos as accessible as text messages in Slack, encouraging video adoption and reducing the friction of sharing screen recordings, walkthroughs, and updates.

Loom's Slack integration works in two directions: Loom videos can be automatically posted to designated Slack channels when recorded, and Loom links pasted in Slack conversations automatically unfurl with a rich preview showing the video thumbnail, title, duration, and a play button. The integration also supports receiving Slack notifications when someone views, reacts to, or comments on your Loom videos.

Prerequisites

• A Loom account (free plan supports basic features; Business plan for team features)
• A Slack workspace with permission to install apps
• Workspace admin permissions in Slack (for initial app installation)

Step-by-Step Setup

Step 1: Install the Loom app in Slack

In Slack, click Apps in the left sidebar, then Browse App Directory. Search for "Loom" and click on the official Loom app. Click Add to Slack. Alternatively, go to the Slack App Directory at slack.com/apps and search for Loom there.

Step 2: Authorize the connection

Slack will show the permissions Loom is requesting: posting messages, unfurling links, and accessing workspace information. Click Allow to install the Loom app in your workspace. You will be redirected to Loom to connect your Loom account to the Slack workspace.

Step 3: Connect your Loom account

Log in to Loom when prompted and authorize the connection to your Slack workspace. If you have a Loom team workspace, connect the team workspace rather than your personal account so all team members benefit from the integration. Each team member may need to individually authorize their Loom account the first time they interact with the integration.

Step 4: Enable link unfurling

After installation, Loom links pasted in Slack will automatically show rich previews. Test this by pasting a Loom video URL in any Slack channel. The preview should show the video thumbnail, title, creator name, duration, and a "Watch" button that opens the video in Loom. If unfurling does not work, check Slack workspace settings under Settings > Permissions > Link Previews.

Step 5: Configure notifications

In your Loom account, go to Settings > Notifications. Enable Slack notifications for the events you want to be alerted about: when someone views your video, when someone comments on your video, and when someone uses an emoji reaction. Choose whether these notifications arrive as DMs from the Loom bot or in a specific channel.

Step 6: Set up channel posting (optional)

For teams that want new Loom videos automatically posted to a Slack channel (e.g., #team-updates or #loom-recordings), configure this in Loom's integration settings. Select the default Slack channel for auto-posting. You can also set this per recording using the Loom share dialog after recording: click Share to Slack and select the channel.

Step 7: Test the integration

Record a short Loom video. After recording, use the Share to Slack option to post it to a test channel. Verify the video appears with a rich preview. Have a colleague view the video and check that you receive a Slack notification about the view (if enabled). Paste a Loom link manually in a channel and confirm the unfurl works correctly.

Configuration Options

The Loom Slack integration supports configuring which notification types trigger Slack DMs (views, comments, reactions, mentions), setting default Slack channels for different Loom folders or workspaces, and enabling or disabling link unfurling at the workspace level. Team admins can configure whether all team members' videos auto-post to a channel or only manually shared videos appear. The integration also supports Loom's viewer authentication, so videos shared in Slack can require Loom login for viewing if your team uses restricted access settings.

What Syncs

Best Practices

• Create a dedicated Slack channel (e.g., #loom-updates) for auto-posted Loom videos to keep other channels focused on discussion
• Use Loom's CTA (call-to-action) buttons on videos shared in Slack to direct viewers to take specific actions after watching
• Record short videos (under 5 minutes) for Slack sharing, as team members are more likely to watch shorter content
• Use Slack threads to discuss specific Loom videos, keeping the main channel clean while enabling video-specific conversations
• Include a brief text summary when sharing Loom videos in Slack so team members can decide whether to watch based on relevance
• Set up view notifications selectively to avoid notification overload if you share many videos

Common Issues and Fixes

Loom links not showing rich previews

If Loom links appear as plain text without previews, the unfurling feature may be disabled. Check Slack workspace settings under Administration > Settings > Permissions and ensure link previews are enabled for the Loom app. If the Loom app was recently installed, it may take a few minutes for unfurling to activate. Also verify that the video is not set to "Restricted" access, as private videos may not unfurl.

Notifications not arriving in Slack

Verify notification settings in Loom under Settings > Notifications > Slack. Ensure the specific notification types you want (views, comments) are toggled on. Check that the Loom Slack bot has not been muted in your Slack DMs (right-click the Loom bot conversation and check for mute status). If using a team workspace, ensure your individual Loom account is connected to Slack.

Videos not auto-posting to channels

Auto-posting requires the Loom app to be a member of the target Slack channel. In Slack, go to the channel and invite the Loom app by typing /invite @Loom. Also verify that auto-posting is enabled in Loom's integration settings and that the correct channel is selected.

Advanced Configuration

Use Slack Workflow Builder to create automated workflows triggered by Loom video posts: for example, when a Loom video is posted to the #product-updates channel, automatically forward it to stakeholder channels or send a DM to the product manager. Combine Loom with Zapier to trigger actions when Loom videos are recorded or viewed: create a task in your project management tool, log the video in a content tracker, or send an email notification to external stakeholders. For teams using Loom for customer communication, configure Slack notifications for customer-shared video views to alert the account manager when a customer watches a proposal or demo video.