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Amplitude

★★★★★ 4.4 (3,500 reviews)
AI Powered Analytics API Access Free Tier Team Collaboration
Freemium $0-2000/mo

Overview

Amplitude is a digital analytics platform that helps companies understand user behavior across their products. It specializes in behavioral analytics with powerful cohort analysis and experimentation capabilities.

Key Features

  • Behavioral analytics
  • funnel analysis
  • retention analysis
  • user segmentation
  • experimentation
  • predictive analytics
  • journey mapping
  • collaboration tools

Pros

  • Excellent behavioral analytics
  • Strong free tier
  • Great visualization tools
  • Powerful cohort analysis

Cons

  • Complex setup for advanced features
  • Can be expensive at scale
  • Steep learning curve
  • Event taxonomy requires planning

Amplitude Pricing Plans

Starter

$0

  • ✓ 50K monthly tracked users
  • ✓ core analytics
  • ✓ unlimited data retention
MOST POPULAR

Plus

$49/mo

  • ✓ advanced analytics
  • ✓ team collaboration
  • ✓ custom dashboards

Growth

Custom

  • ✓ behavioral cohorts
  • ✓ experimentation
  • ✓ predictive analytics

Enterprise

Custom

  • ✓ advanced governance
  • ✓ SSO
  • ✓ dedicated CSM

Company Info

Founded2012
HeadquartersSan Francisco, CA

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