Gifts

Culture

Reviews

Local Spots

Google Analytics

★★★★★ 4.5 (48,000 reviews)
Analytics API Access Cloud Based Free Tier Integrations
Freemium $0-150000/yr

Overview

Google Analytics is the most widely used web analytics platform that tracks website traffic and user behavior. It provides comprehensive reporting on audience demographics, acquisition channels, and conversion data.

Key Features

  • Real-time reporting
  • audience demographics
  • conversion tracking
  • event tracking
  • custom dashboards
  • Google Ads integration
  • cross-platform tracking
  • attribution modeling

Pros

  • Free tier is very powerful
  • Deep Google ecosystem integration
  • Massive community and documentation
  • Extensive customization options

Cons

  • Steep learning curve for GA4
  • Data sampling on free tier
  • Privacy concerns with data collection
  • Complex migration from Universal Analytics

Google Analytics Pricing Plans

Free

$0

  • ✓ standard reports
  • ✓ 10M hits/mo
  • ✓ basic attribution
MOST POPULAR

Analytics 360

$150000/yr

  • ✓ unlimited hits
  • ✓ advanced attribution
  • ✓ BigQuery export
  • ✓ SLA support

Company Info

Founded2005
HeadquartersMountain View, CA

Own Google Analytics?

Claim this profile to add your website link, custom description, and get a verified badge.

$50/month or $350/year (save $250)

Google Analytics Alternatives & Competitors

Looking for something different? Here are the top alternatives to Google Analytics:

Mode

★★★★☆ 4.1 (850)
Analytics Data Business Intelligence

Mode is a collaborative analytics platform that combines SQL analysis with visual exploration and Python/R notebooks. It enables data teams…

Lucky Orange

★★★★☆ 4.2 (1,600)
Analytics Data Web Analytics

Lucky Orange combines real-time analytics with session recordings and dynamic heatmaps to help businesses understand visitor behavior. It includes live…

Mouseflow

★★★★☆ 4.1 (900)
Analytics Data Web Analytics

Mouseflow is a behavior analytics platform that records user sessions and generates heatmaps to reveal how visitors interact with websites.…

FullStory

★★★★★ 4.4 (2,100)
Analytics Data Customer Analytics

FullStory captures and indexes every user interaction to provide complete digital experience analytics. Its session replay and heatmap capabilities help…

Grow

★★★★☆ 4.2 (380)
Analytics Data Business Intelligence

Grow is a no-code business intelligence platform that combines data integration with interactive dashboards for mid-market companies. It enables non-technical…

Botify

★★★★☆ 4.3 (380)
Analytics Data Seo Analytics

Botify is an enterprise SEO platform that combines crawl data with log file analysis and search analytics for large websites.…

Smartlook

★★★★☆ 4.1 (1,400)
Analytics Data Web Analytics

Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with…

Whatagraph

★★★★☆ 4.3 (480)
Analytics Data Marketing Analytics

Whatagraph is a marketing reporting platform that automates cross-channel performance reports for agencies and marketing teams. It connects to 40+…