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Google Analytics

★★★★★ 4.5 (48,000 reviews)
Analytics API Access Cloud Based Free Tier Integrations
Freemium $0-150000/yr

Overview

Google Analytics is the most widely used web analytics platform that tracks website traffic and user behavior. It provides comprehensive reporting on audience demographics, acquisition channels, and conversion data.

Key Features

  • Real-time reporting
  • audience demographics
  • conversion tracking
  • event tracking
  • custom dashboards
  • Google Ads integration
  • cross-platform tracking
  • attribution modeling

Pros

  • Free tier is very powerful
  • Deep Google ecosystem integration
  • Massive community and documentation
  • Extensive customization options

Cons

  • Steep learning curve for GA4
  • Data sampling on free tier
  • Privacy concerns with data collection
  • Complex migration from Universal Analytics

Google Analytics Pricing Plans

Free

$0

  • ✓ standard reports
  • ✓ 10M hits/mo
  • ✓ basic attribution
MOST POPULAR

Analytics 360

$150000/yr

  • ✓ unlimited hits
  • ✓ advanced attribution
  • ✓ BigQuery export
  • ✓ SLA support

Company Info

Founded2005
HeadquartersMountain View, CA

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