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Matomo

★★★★☆ 4.2 (2,600 reviews)
Analytics Free Tier GDPR Compliant Open Source Self Hosted
Freemium $0-custom

Overview

Matomo is an open-source web analytics platform that provides full data ownership and privacy compliance. It offers a comprehensive alternative to Google Analytics with on-premise or cloud hosting options.

Key Features

  • Full data ownership
  • GDPR compliance
  • heatmaps
  • session recordings
  • A/B testing
  • tag manager
  • custom dimensions
  • ecommerce tracking

Pros

  • Complete data ownership
  • Privacy-focused
  • Open-source option
  • Feature-rich

Cons

  • Self-hosted requires maintenance
  • Cloud version can be expensive
  • Smaller community than GA
  • UI less polished

Matomo Pricing Plans

On-Premise

$0

  • ✓ self-hosted
  • ✓ full features
  • ✓ unlimited users
  • ✓ community support
MOST POPULAR

Cloud

$23/mo

  • ✓ 50K hits
  • ✓ managed hosting
  • ✓ automatic updates

Enterprise

Custom

  • ✓ premium features
  • ✓ SLA
  • ✓ dedicated support

Company Info

Founded2007
HeadquartersZurich, Switzerland

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$50/month or $350/year (save $250)

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