| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
| Pricing |
Subscription (Custom) |
Subscription ($19-$149/user/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
