| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem. |
| Pricing |
Subscription (Custom) |
Paid ($75-100/user/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Salesforce-native
- email sequencing
- dialer
- analytics
- workflow automation
- calendar scheduling
- Omni-channel engagement
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Native Salesforce integration
- Clean interface
- Strong email tracking
- Good workflow automation
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Only works with Salesforce
- Limited standalone features
- Fewer integrations than competitors
|
