| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
LinkedIn Sales Navigator is LinkedIn's premium sales tool that provides advanced search filters, lead recommendations, and InMail capabilities. It leverages LinkedIn's professional network for targeted prospecting. |
| Pricing |
Subscription (Custom) |
Paid ($79-159/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Advanced search filters
- lead recommendations
- InMail credits
- CRM integration
- real-time alerts
- TeamLink
- account mapping
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Access to LinkedIn's massive network
- Excellent lead recommendations
- Strong CRM integrations
- Real-time updates
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Expensive for teams
- InMail response rates vary
- Limited export capabilities
|
