| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A serverless PostgreSQL database with auto-scaling, branching, and a generous free tier for modern applications. |
| Pricing |
Subscription (Custom) |
Freemium (Free-$69/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Serverless PostgreSQL
- Auto-scaling
- Database branching
- Point-in-time recovery
- Connection pooling
- Auto-suspend
- Logical replication
- CLI
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Generous free tier
- True serverless
- Database branching
- PostgreSQL compatible
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Newer platform
- Cold starts on free tier
- Limited extensions
- Scaling costs can surprise
|
