| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
| Pricing |
Subscription ($30-$50/user/month) |
Subscription ($19-$149/user/month) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
