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Act! vs Confluence: 2026 Comparison

Act! Confluence
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Atlassian's team workspace for creating, organizing, and collaborating on documentation, knowledge bases, and project plans.
Pricing Subscription ($30-$50/user/month) Freemium ($0-8.15/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Pages
  • Spaces
  • Templates
  • Macros
  • Whiteboards
  • Databases
  • Comments
  • Analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Jira integration
  • Good for documentation
  • Templates
  • Enterprise features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex
  • Can be slow
  • Steep learning curve