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Act! vs Front: 2026 Comparison

Act! Front
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A shared inbox and customer operations platform that combines email, messaging, and collaboration for teams.
Pricing Subscription ($30-$50/user/month) Subscription ($19-$79/seat/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Shared inbox
  • Email collaboration
  • Workflow automation
  • Analytics
  • Omnichannel
  • Internal comments
  • SLA tracking
  • Integrations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Great team collaboration
  • Modern email experience
  • Good integrations
  • Flexible workflows
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive for large teams
  • Learning curve
  • Not a traditional helpdesk
  • Limited ticketing features