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Act! vs Gladly: 2026 Comparison

Act! Gladly
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A radically personal customer service platform that organizes support around people instead of tickets.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing (starts ~$150/hero/month))
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • People-centered service
  • Omnichannel
  • Conversation history
  • Task management
  • Knowledge base
  • IVR
  • Reporting
  • Agent matching
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • People-first approach
  • Unified conversation view
  • Good for premium support
  • No ticket numbers
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very expensive
  • Enterprise-focused
  • Limited self-service
  • Smaller marketplace