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Act! vs Gorgias: 2026 Comparison

Act! Gorgias
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A helpdesk built specifically for e-commerce stores that centralizes customer conversations and automates support.
Pricing Subscription ($30-$50/user/month) Subscription ($10-$900/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Shared inbox
  • Macros and automation
  • Shopify integration
  • Social media support
  • Live chat
  • Self-service portal
  • Revenue tracking
  • Intent detection
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Built for e-commerce
  • Deep Shopify integration
  • Revenue attribution
  • Good automation
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Ticket-based pricing
  • Can get expensive
  • Limited CRM features
  • Automation setup takes time