| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
Groove is a sales engagement platform built natively on Salesforce that streamlines workflows for account-based sellers. It helps teams automate outreach while keeping all data within the Salesforce ecosystem. |
| Pricing |
Subscription ($30-$50/user/month) |
Paid ($75-100/user/mo) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Salesforce-native
- email sequencing
- dialer
- analytics
- workflow automation
- calendar scheduling
- Omni-channel engagement
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Native Salesforce integration
- Clean interface
- Strong email tracking
- Good workflow automation
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Only works with Salesforce
- Limited standalone features
- Fewer integrations than competitors
|
