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Act! vs HubSpot CRM: 2026 Comparison

Act! HubSpot CRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A popular free CRM with powerful marketing, sales, and service hubs that scale as your business grows.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$1200/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Email tracking
  • Deal pipelines
  • Meeting scheduler
  • Live chat
  • Marketing automation
  • Reporting dashboards
  • Document tracking
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Generous free tier
  • Intuitive user interface
  • Excellent marketing integration
  • Great onboarding resources
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive premium tiers
  • Limited customization on free plan
  • Contacts can only have one owner
  • Reporting limited on lower tiers