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Act! vs HubSpot Service Hub: 2026 Comparison

Act! HubSpot Service Hub
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. HubSpot's customer service software with ticketing, knowledge base, and customer feedback tools integrated with the HubSpot CRM.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$130/seat/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Ticketing
  • Knowledge base
  • Customer feedback
  • Live chat
  • Conversational bots
  • Customer portal
  • SLA management
  • Omnichannel
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • HubSpot CRM integration
  • Good free plan
  • Easy to use
  • All-in-one platform
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive at scale
  • Limited customization
  • CRM dependency
  • Feature gaps vs Zendesk

Act!

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HubSpot Service Hub

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