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Act! vs Jira Service Management: 2026 Comparison

Act! Jira Service Management
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Atlassian's IT service management solution with incident management, change management, and service request handling.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$44.27/agent/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Service desk
  • Incident management
  • Change management
  • Asset management
  • SLA tracking
  • Automation
  • Knowledge base
  • Queues
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Jira integration
  • Free for small teams
  • ITIL compliant
  • Good for dev teams
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex for non-technical users
  • Jira dependency
  • UI not customer-friendly
  • Limited customer-facing features

Act!

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Jira Service Management

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