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Act! vs Khoros: 2026 Comparison

Act! Khoros
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Khoros is an enterprise digital customer engagement platform that includes social media management, community management, and messaging. It helps large brands manage customer interactions across all digital channels.
Pricing Subscription ($30-$50/user/month) Paid (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Social publishing
  • community management
  • messaging
  • analytics
  • AI-powered automation
  • care & service
  • crisis management
  • compliance tools
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Enterprise-scale capabilities
  • Strong community features
  • AI automation
  • Omnichannel support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very expensive
  • Complex implementation
  • Designed for large enterprises only