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Act! vs Khroma: 2026 Comparison

Act! Khroma
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An AI-powered color tool that learns your preferences and generates personalized color palettes and combinations.
Pricing Subscription ($30-$50/user/month) Free (Free)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • AI color generation
  • Preference learning
  • Palette creation
  • Typography preview
  • Gradient preview
  • Image preview
  • Search and filter
  • Save favorites
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • AI-personalized colors
  • Free to use
  • Multiple preview modes
  • Unique approach
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited export options
  • Requires training period
  • Basic features
  • No team collaboration