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Act! vs Kustomer: 2026 Comparison

Act! Kustomer
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A CRM-powered customer service platform with AI automation and a timeline view of every customer interaction.
Pricing Subscription ($30-$50/user/month) Subscription ($89-$139/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • CRM-powered support
  • Timeline view
  • AI chatbots
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Reporting
  • Sentiment analysis
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • CRM built-in
  • Timeline view excellent
  • AI automation
  • Omnichannel
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Complex setup
  • Meta (Facebook) ownership uncertainty
  • Limited marketplace