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Act! vs Mailgun: 2026 Comparison

Act! Mailgun
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A transactional email API service for developers with email sending, receiving, validation, and deliverability tools.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$80/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email API
  • SMTP
  • Email validation
  • Inbound routing
  • Analytics
  • Deliverability
  • Templates
  • Webhooks
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Flexible API
  • Good validation
  • Inbound email processing
  • Reliable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Free plan very limited
  • Pricing can be confusing
  • Support varies
  • Interface basic