Meghan’s $5M inventory nightmare: As Ever brand in crisis mode

Meghan Markle’s lifestyle brand As Ever is in a serious bind. According to reports, the company is racing against the clock to dump all of its remaining inventory before a major deadline hits — and we’re talking about millions of dollars at stake here.

The pressure is real. Sources say As Ever needs to clear out stock ASAP, which means steep discounts are likely coming. For a brand that’s supposed to be all about luxury and prestige, that’s… not a great look.

Markle launched As Ever with the goal of creating an aspirational lifestyle empire, but inventory pile-up is a tell-tale sign that sales haven’t matched the hype. When products aren’t moving, companies have to slash prices or eat the losses. Neither option is ideal when you’re trying to maintain brand cachet.

The $5 million question now? Can the brand unload everything before the deadline and salvage what’s left of its reputation in the process?